Diploma in Digital Marketing
Duration: 12 Months
Course Overview:
The Diploma in Digital Marketing is designed to equip students with comprehensive knowledge and practical skills in the ever-evolving field of digital marketing. This 12-month program combines theoretical learning with hands-on experience, preparing students for successful careers in digital marketing across various industries.
Course Structure:
The program is divided into modules that cover key areas of digital marketing:
Introduction to Digital Marketing
- Understanding Digital Marketing
- Digital vs. Traditional Marketing
- Key Concepts and Metrics
Search Engine Optimization (SEO)
- On-Page and Off-Page SEO
- Keyword Research and Analysis
- SEO Tools and Techniques
Content Marketing
- Content Strategy and Planning
- Creating Engaging Content
- Content Distribution and Promotion
Social Media Marketing (SMM)
- Social Media Platforms and Strategies
- Creating Social Media Campaigns
- Analytics and Reporting
Pay-Per-Click (PPC) Advertising
- Introduction to PPC
- Google Ads and Facebook Ads
- Campaign Management and Optimization
Email Marketing
- Building Email Lists
- Crafting Effective Email Campaigns
- Automation and Personalization
Web Analytics
- Understanding Web Analytics
- Google Analytics
- Measuring and Analyzing Performance
Mobile Marketing
- Mobile Marketing Strategies
- SMS and App-Based Marketing
- Mobile SEO and Advertising
Digital Marketing Strategy
- Developing a Digital Marketing Plan
- Integrating Digital Marketing Channels
- Budgeting and ROI Analysis
E-Commerce and Affiliate Marketing
- Introduction to E-Commerce
- Setting Up Online Stores
- Affiliate Marketing Strategies
- Emerging Trends in Digital Marketing
- Influencer Marketing
- Video Marketing
- AI and Automation in Digital Marketing
- Capstone Project
- Practical Project Work
- Real-World Digital Marketing Campaigns
- Presentation and Evaluation
Learning Outcomes:
By the end of the course, students will:
- Understand the fundamentals and advanced concepts of digital marketing.
- Be able to create, implement, and manage effective digital marketing campaigns.
- Gain proficiency in using various digital marketing tools and platforms.
- Develop strategic thinking and analytical skills.
- Be prepared to take on roles such as Digital Marketing Specialist, Social Media Manager, SEO Analyst, Content Marketer, and more.
Career Opportunities:
Graduates of the Diploma in Digital Marketing can pursue careers in various sectors, including:
- Advertising and PR Agencies
- E-Commerce Companies
- Corporate Marketing Departments
- Media and Entertainment Industries
- Startups and SMEs
Enrollment Details:
- Duration: 12 months
- Mode: Online / On-Campus
- Eligibility: High School Diploma or equivalent
- Intake: January, April, July, October
Apply Now:
Join our Diploma in Digital Marketing program and kickstart your career in one of the most dynamic and in-demand fields. Apply Now